Small online tools that function like mini-Web sites are the latest weapon in online advertising being rolled out by Google, the New York Times reports.
posted by Liz Metcalfe @ 7:27 AM
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Media in Canada reports that Place*Views, Nielsen Company's product placement monitoring service for television advertisers, can now track placements on Canadian TV.
posted by Liz Metcalfe @ 7:16 AM
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Effective at midnight tonight, the New York Times will stop charging for access to some of its content.
posted by Liz Metcalfe @ 7:00 AM
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The search engine giant has announced that it will begin selling ads on Web pages that are viewed on cell phones.
posted by Liz Metcalfe @ 6:59 AM
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The New York Times reports that the Web's largest social network and one of the most trafficked sites says it can now tailor ads to the personal information that its 110 million active users leave on their profile pages. http://www.nytimes.com/2007/09/18/technology/18myspace.html
posted by Liz Metcalfe @ 6:58 AM
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OJ Simpson's latest encounter with the law and the media turned into something akin to a reunion, Howard Kurtz says in the Washington Post.
posted by Liz Metcalfe @ 6:57 AM
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Based on better-than expected growth, notably in Britain, Facebook has revised its audience target from 40 milion to 60 million unique users each month by the end of 2007, Jemima Kiss reports for Guardian Unlimited.
posted by Liz Metcalfe @ 6:43 AM
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The BBC reports that malicious hackers are using Google's Blogger site to post fake entries with links to virus-infected downloads that can hijack infected PCs to use for more attacks.
posted by Liz Metcalfe @ 6:43 AM
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Marketing guru and media pundit Rishad Tobaccowala has just been added to head the lineup at the Media Strategy Forum in Toronto on Sept. 27.
posted by Liz Metcalfe @ 6:42 AM
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Agence France Press reports that it has launched the AFP Foundation to train journalists in developing countries and help humanitarian groups and other enterprises with media training.
posted by Liz Metcalfe @ 6:41 AM
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Former AOL executive William Stephen has been drafted to lead Toronto-based JumpTV's ad sales team, as well as develop strategy for the site's 450 ethnic television channels and global sports properties.
posted by Liz Metcalfe @ 6:41 AM
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4,000 copies of the Woman Issue was distributed at key locations such as women's fitness clubs across the Greater Toronto Area and promotions ranged from elevator screens and radio to online media buys.
posted by Liz Metcalfe @ 6:40 AM
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This excellent article by E.B. Boyd is part of MediaBistro's premium offerings and is, by itself, almost worth the price of subscribing. It explains such things as billable verwsus non-billable hours and how to roll business expenses into your final calculation. http://www.mediabistro.com/articles/cache/a9849.asp?c=mbennf
posted by Liz Metcalfe @ 6:40 AM
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Time Inc. has decided to close Business 2.0 rather than sell it, says a report in the New York Times.
posted by Liz Metcalfe @ 6:39 AM
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Several Palestinian journalists trying to cover the first Fatah protest rally last month were beaten by the Hamas police force and some were subsequently arrested.
posted by Liz Metcalfe @ 6:38 AM
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Online video continues to boomOnline video ratings released this week by the digital media research firm comScore show that online video is becoming an alternative to mainstream media outlets, Andrew Beutmeuller writes for TelecomTV.
posted by Liz Metcalfe @ 6:35 AM
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Not really, writes Joshua Stylman. But he speculates that marketers "might actually embrace the Internet as the last channel standing, if and when overall marketing budgets get cut because of macroeconomic trends."
posted by Liz Metcalfe @ 9:04 PM
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The New York Times has begun been running "Bits," a new weekly teaser section that consists of "Highlights from Bits, the technology blog updated daily at nytimes.com/bits." The blog entries are a good deal cheekier than the usual writing you see in the Grey Lady, Simon Dumenco writes for Advertising Age.
posted by Liz Metcalfe @ 7:25 PM
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Alexis Debat had a respectable position in a well-regarded think tank, was a regular face on television, was an expert for ABC News and was quoted in newspapers. He was also a complete fraud.
posted by Liz Metcalfe @ 7:19 PM
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The San Jose Mercury News reports that Yahoo has bought BuzzTracker, a site that ranks stories based on their popularity among bloggers, in an attempt to attract visitors and advertisers to its online news pages. http://www.mercurynews.com/businessheadlines/ci_6903309
posted by Liz Metcalfe @ 7:19 PM
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Time Warner is expected to confirm Jeffrey Bewkes as the next CEO before the end of the year, at least five months before Dick Parson's contract expires.
posted by Liz Metcalfe @ 7:18 PM
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The way Facebook leverages email (you get one every time someone pokes you, buys you a drink, writes on your Facebook Wall, etc.) makes it an ideal component of online marketing, Jeanniey Mullen writes for ClickZ.
posted by Liz Metcalfe @ 7:14 PM
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Note: the Media Gleaner has just moved to here from Yahoo 360 so we have lost all the previous posts. Liz Metcalfe is a writer and editor with extensive experience in marrying traditional media with the Web. Known for creative problem-solving combined with solid technical skills, she has been building online audiences for almost two decades. Part of the teams that launched Canada.com, Yahoo.ca and AOL.ca, she has created content and content promotion strategies for almost every major portal in Canada.
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