The Canadian Newspaper Association is launching a three-month marketing campaign valued at $10 million to underscore the importance of Canada's daily press, Jesse Kohl writes for Media in Canada.
posted by Liz Metcalfe @ 7:57 PM
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Note: the Media Gleaner has just moved to here from Yahoo 360 so we have lost all the previous posts. Liz Metcalfe is a writer and editor with extensive experience in marrying traditional media with the Web. Known for creative problem-solving combined with solid technical skills, she has been building online audiences for almost two decades. Part of the teams that launched Canada.com, Yahoo.ca and AOL.ca, she has created content and content promotion strategies for almost every major portal in Canada.
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