Martha Stewart is adopting the style of social media for her next Web site — to be called "Marthapedia." But Stewart, who didn't get where she is by suggesting that the hoi polloi know more than she does, made clear that Marthapedia will not be so freewheeling as, say, Wikipedia, says a report i Advertising Age.
posted by Liz Metcalfe @ 7:40 PM
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Note: the Media Gleaner has just moved to here from Yahoo 360 so we have lost all the previous posts. Liz Metcalfe is a writer and editor with extensive experience in marrying traditional media with the Web. Known for creative problem-solving combined with solid technical skills, she has been building online audiences for almost two decades. Part of the teams that launched Canada.com, Yahoo.ca and AOL.ca, she has created content and content promotion strategies for almost every major portal in Canada.
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